Honestly, we didn’t know we would come this far. What are your future plans for the brand? Otherwise, they don’t even entertain you. If your brand has a strong image and popularity, it helps you to negotiate listing fees. The strategy is to enter ‘Modern Trade’ in the next year in stores like Nature’s Basket, D-Mart etc. Yes, it’s mostly online, but it is also available in about 900 outlets in India right now.
#Alexa jean fitness peanut butter Offline#
How is the response rate and are you planning to go offline as well? If yes, what’s the strategy? It helps the brand in terms of getting that visibility and reach to the right people.Īs of now you are selling products online. Secondly, how active they are on social media, what’s their audience like, the engagement etc. The supplement brands do that, but we don’t. And by fit, I don’t mean they have to have 6 pack abs. How do you choose them and how do they add value to the brand?įirstly, we see if they appeal to the masses and whether they are fit. MyFitness is associated with a lot of celebrities. It has more protein and more fiber than regular oats. Later, we launched Oat Bran In December 2020. ACV is known for overall gut health improvement, many also use it as an aid in losing weight. It is pure, unpasteurized, and made from 100% organic Italian apples. Our makers in Italy have been making ACV since the 1880s. Apple Cider Vinegar, we started in August 2020. Peanut Butter is high in protein spread, if you switch to that from a sugary spread like jam or nutella, you can significantly change your life in terms of health. Except Chocolate has a 3rd variant, Crispy. Each of them again has 2 sub-variants Smooth & Crunchy. Peanut Butter, our hero product has 3 variants, and which are Original, Natural, and Chocolate. Tell us about the range of products, ingredients used, and what makes them healthy? I, on the other hand, always liked and was fascinated by the other side and that is marketing, especially, social media. But that was always taken care of by Mohammad. However, 3 years of Internship and job experience equipped me enough to have an understanding of the financial aspects of the business.
#Alexa jean fitness peanut butter professional#
You come from a commerce background and have done CA, how far your professional qualifications, helped in managing the financial side of the business? Chocolate Peanut Butter infused with rice crisps. Other than that, we have our Natural Peanut Butter (Natural meaning no added sugar, no salt, no preservatives) which other brands tend to separate oil but ours does that 95% less. Another USP of MYFITNESS is the most recent flavour launch named ‘crispy’. Mohammad was very kind to have me on board for this project.Īll the recipes of each variant, each flavor, the composition, the ingredients, the quality of roasting, processing, packaging, and even marketing, are unique. That’s when MYFITNESS Peanut Butter happened. So why not come up with a brand that would cater to our own country? None of the partners at the food factory were interested in starting their own brand for the Indian market since they didn’t have the time or the vision. My Father is actually a partner at ‘SuperNutri Foods’ a food factory that manufactures 50,000 kgs of peanut butter but all of that gets exported. He took the initiative to ask my father to start a Peanut Butter brand. During that time, my brother-in-law, Mohammad Patel, who happens to be All India Ranker in CA, also decided to quit his CA practice.
In the next 6 months, things weren’t going in the right direction and I decided to quit. I took up that job for the sake of doing something till I find something that I’d really want to do. Even then, I took up the job of heading a branch of a CA firm, even though I knew this isn’t what I really want to do. I had just given up on becoming a CA after failing the final exams 4 times, which I undertook just after my 12th. How and when did the idea of MyFitness Peanut Butter happen to you? In a detailed conversation with TMM, Rahil talks about the journey of the brand and his future plans. Meet Rahil Virani, co-founder and brand director at MYFITNESS Peanut Butter, a homegrown brand that aims at making people understand the magic of original peanut butter and make it a part of their daily diet.